10 Things You Should Do When Using Facebook for Business

1. Claim your username – If you haven’t already, go here and claim the name that best fits your page. This makes it much easier for people to find you and for you to pass on your Facebook contact info. For instance, “Find me at http://facebook.com/AlisonStoodleyEnterprises”  is a lot easier to pass around than “Find me at http://facebook.com/Alison-Stoodley-Enterprises-5867746382450084673932″.

2. Stop focusing on numbers – It is better to have 25 engaged customers who actually buy what you are selling than 500 who only signed up for the giveaway and not only don’t engage with your content, but don’t want your product/service.  An organically grown, targeted, engaged audience is one of your most valuable business assets – focus on creating that, instead of boosting numbers.

3. Create a custom landing page for new arrivals. Using one of the many 3rd party applications available, (some great ones here) create a page with a call-to-action to ‘like’ your page. You can also create a fan gate that rewards your likers with exclusive discounts or information that makes them feel valued. These apps can be used to create a mini web page within your Facebook page so go ahead and get creative!

4. Keep in mind that competition for eye-space is fierce on Facebook and staying in your prospects Newsfeed means earning that space with engaging content. Create a posting schedule, test the best times for engagement with your fans and then stick to it. Lack of consistency is one of the main reasons that pages disappear from Newsfeeds – sending out fabulous content doesn’t matter if no one sees it.

5. Create a ‘Sign Up for my Newsletter’ tab on your page. Companies like Constant Contact make this incredibly easy to do. If you don’t have an account with them try it hereherehere for free. Email is still very important in the marketing mix and a permission based list of clients is an incredibly valuable business asset. Remember the difference in cost of acquiring a new customer and in getting a repeat sale? Email marketing is a proven way to keep your customers engaged with your brand, so take advantage of your Facebook page to beef up your email list.

6. Post your Facebook page link at every point of contact. If no one knows you have a page they will be much less likely to find you right? Get your link out there – on your sign on the door, your newspaper ad, your business card, your directory listing, your industry association listing, your letterhead, your invoices, your email signature, your car bumper, your desk, your counter, your cash register, your brochure….get the picture?

7. Make sure you’re receiving email notifications of page activity so that you can respond to comments and posts in a timely manner. Nothing says “we care” quite like an immediate response, just like the opposite is true when someone has to wait hours or even days, for a response.

8. Don’t lock your page down. Building customer relationships is a communication based activity. If prospective clients and customers can’t communicate with you on Facebook you have completely missed the point of “social” media.

9. Don’t shy away from negative comments. Just as you would do everything in your power to make it right if someone complained about your product or service in real life, Facebook should be no different, except that you get to solve the problem while your potential customers watch. Everyone understands that occasionally things go wrong so being up front and open about how you handle customer complaints is a wonderful way to gain customer loyalty. Having said that there is an exception to this rule – if you are slammed without just cause or spammed, simply delete the post without comment. If someone inquires about the deleted post, assure them that your page is reserved for constructive comments and the deleted post did not fit that criteria.

10. Don’t give up. If at first the throngs of new customers don’t come out of the woodwork and surround you with fists full of cash, don’t despair. A Facebook marketing campaign is not a quick fix. It takes time to develop a relationship with your audience and testing what works, is part of that process. You should be looking for results by the end of your first year of actively building a Facebook presence. Results that include increased engagement, increased positive sentiment about your brand and increased sales.

Now it’s your turn. Share your Facebook for Business tips in the comments below, we would love to hear what makes Facebook work for you!

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