Trust Me

Trust me

Doesn’t mean what it used to. If you heard a salesman say it you were probably better off backing out of the room. Today, building trust with your clients is the only way to survive in business.

Customers don’t trust mass media advertising anymore, but they listen carefully to their friends and family. This is why social media works, because it focuses on and nurtures those relationships – the ones we already trust.

Your best customer is the one that your best customer referred to you – treat them with as much respect as you can muster because he/she is creating your bottom line. Thinking otherwise will cost you.  Trust me.

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