How do you  measure the results of your social media campaigns?  Sure, if your sales are increasing that’s ‘[tweetmeme source=”alisonstoodley”only_single=false ]’one way, but it wont give you much information to help you direct your efforts.  Google Analytics is a fabulous and free tool that will give you a ton of information about who is visiting your site, where they came from, what words they searched to find you, etc.  Setting it up is easy and with the benefits it provides  can improve your time management by  showing which efforts to duplicate  and which to let go.

That being said, a social media campaign takes a little time and nurturing to produce results of any kind.  Give your efforts 3-6 months for an initial picture to emerge but of course  a year will provide a much better idea of how well your efforts have paid off.  Considering that most social media sites are free and that having someone besides yourself manage them will  only cost a fraction of traditional advertising, a year of  investing in these innovative marketing sources is a small price to pay for what may prove to provide incredible results.


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