Is the rise of user-generated content leaving your ad campaign in the dust?

If you don’t understand the impact of social media marketing on your bottom line it is probably costing you money. If you are not engaging your customers and potential customers in a conversation about your business and what it can offer then you are missing a very important piece of your marketing puzzle.

Most marketers know that everything has changed in their industry. No longer can you throw a ton of money at a media campaign and ensure sales, because media no longer works the way it once did. Today a company must ask permission to interrupt us, and make no mistake, we love that.

With the inception of RSS feeds, social networking sites, spam filters and PVR’s the consumer has more ways to shut your message out than ever before. The question now becomes:  In this user-generated content arena how do you get your message out there and once it is how do you get your target audience to read it?




‘Going for Gold’ means holding nothing back. It means risking everything, even life and limb. To most of us the risks we take don’t involve that level of commitment even though sometimes it feels like it.

The risks I take every day are about my business but they could very well be about winning a gold medal, because they come from the same place. The place where I challenge myself, plow blindly forward and hold out hope that everything will work out in my favour.

Today, fueled by the outstanding Canadian medal performance at the Olympics I will do something extraordinary, something that is well out of my comfort zone and while doing so envision the medal being hung around my neck…or even better, my client list growing larger!

Have the Olympics affected your business?

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