5 things You Need to Know About Your Social Media Presence:

  1. Patience is key.  When you are first setting out on your social media(SM) journey it will take time to garner [tweetmeme source=”alisonstoodley” only_single=false] an interested audience. Don’t give up if you don’t get comments or feedback in the first few months, just have some patience and your efforts will be rewarded.
  2. It is better to be consistent than not. If you are not willing to schedule your SM into your calendar then it is probably best you don’t bother. An inconsistent effort says something about you in SM land – and whether it is true or not will not matter. Be consistent or go home.
  3. Offer value. If you are consistently trying to sell your audience they will switch you off. And don’t tease them with “call me to get the info” posts, give them the info in the post, if they deem it of value they will call you.
  4. Let your voice come through.  If you are naturally funny let that come out, your audience will appreciate the authenticity.
  5. Negativity is an opportunity. If someone posts a negative comment take the opportunity to show your audience how you tackle complicated situations. Rise to the occasion and show your audience the excellent problem solver you are. Don’t shy away or become defensive, you will appear childish and evasive and no one wants to do business with those qualities.

3 Responses

  1. Alison this is really solid content.

    I’ve never read your #5, but it rings true — It goes along with what we know about testimonials:

    It’s counter productive to limit testimonials to those which are *only* positive! Even if you have the most bullet proof product on the planet, there will be some who just don’t want it or can find fault with it.

    If we sprinkle in the negative reviews with the positive — in testimonials and in blog comments, we built trust and speak with an authentic voice.

    So — am I begging you to come on over to my blog and leave a negative comment? No, not yet! II think I’m too new and too fragile 😉

    • Thanks Linda! No worries, we were all newbies at one time or another! Looks like you are getting the hang of blogging. If you have any questions drop me a line, I would be pleased to help!

  2. Thanks so much, Alison! Those are kind words. Sometimes I do feel like hanging, not blogging 😉 The tech stuff makes me nuts!

    My chosen mentor (not that he has chosen me, lol) is at http://karyrogney.com/. I’m learning a lot just from hanging out at his blog — and searching out knowledgeable folks like you.

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