The Social Media Privacy Myth…

Lately friends and fans alike have been up in arms regarding the latest privacy changes, (or some would say, violations) to our Facebook accounts.  In a nutshell Facebook has opted everyone in to share their personal details with its [tweetmeme source=”alisonstoodley” only_single=false]partner sites. So this means that when we visit these sites, CNN, Yelp and Pandora to name a few, we will find an internet experience tailored to our preferences. Unless of course, we navigate the maze of privacy settings to opt ourselves out and even then one can’t be sure their details are protected, which brings me to my point.

If you are one of those who is crazed by Facebook‘s ‘anti-privacy’ privacy policy take note: Anything you voluntarily share on the internet is no longer private. Keep this in mind every time you sign up for a new site, get a new email, or even purchase something. The details you share have the possibility of being compromised, no matter how secure or private a site claims to be. If you are uncomfortable with that govern yourself accordingly.

Think about it, your credit card details are vulnerable to any store clerk  yet you still use it when you shop.  In most cases using a simple business card  I can find out just about anything I want about anyone but that doesn’t keep people from sharing them. In my opinion we have all gotten a little paranoid when it comes to online privacy. Facebook isn’t trying to hack your bank account  (unless you include placing things in front of you that you might actually want to buy) or camp out in front of your house with a set of binoculars, they are merely trying to take advantage of the information you have provided to become more profitable and possible enhance your online experience. Yes, this may come with a few risks but they are no more than allowing that waitress a glimpse at your Visa number.

If you prefer to keep yourself private then you really have no place on Facebook or any other social media site and if you want to limit the details you share then don’t provide them to any site in the first place. That way we will be taking responsibility for our personal information and our privacy and we can all stop blaming Facebook for simply working with what we have given them.


Who’s the Expert?

I have taken a number of webinars on social media.  I have been using it for my business and that of my clients for almost 4 years now and I have studied everything I can get my hands on about the subject, but there are days when it feels like I am starting at square one.  [tweetmeme source=”alisonstoodley” only_single=false]

I am amazed that people call themselves experts in this area mainly because the arena changes faster than you can spell expert.  I understand the idea of positioning yourself as a specialist or an expert in your field but can anyone say that they are up to date on all the social media sites and applications when there are hundreds of new ones with increased functionality added each day?

I am not a social media expert.  There, I said it.

What I am is someone who knows the most popular tools in social media and has become familiar enough with them to see actual results for myself and my clients.  I am learning more and more each day.  I understand the scope of the social media network and can easily see the potential in utilizing these tools for business.  That is the experience I share in my workshops and one-on-one training in hopes that my participants can see what I see:  the unlimited possibilities of a communication revolution based on social media tools – sounds good doesn’t it?

Competition is a GOOD thing!

The biggest reason people tell me they don’t have a blog is because they think they have nothing to say. Does your business have competition? Then you have something to say and a reason to blog. [tweetmeme source=”alisonstoodley” only_single=false]

Competition provides a fabulous opportunity to show your clients and potential clients why your product or service is worth their time and attention.  For instance, there are a number of  Social Media seminars popping up all over town recently and I want my audience to know that the reason to check mine out is that I offer a hands-on approach. I guarantee that by the time they leave my workshop they will have a Facebook Fan Page for your business, a Twitter account, and either a Linkedin profile or a blog, or both if they prefer. Unlike the competition, which is no doubt capable and informative, my participants will leave my workshop already in the social media game, not wondering where to start.

See how it’s done?  Competition is a good thing, it will keep you on your toes, it will enable you to shine a critical light on your business and work hard to constantly improve your products and services. In my case competition is an excellent form of accountability because the truth is if I didn’t have the added bonus of competition, I wouldn’t work as hard as I do to ensure my clients have a beneficial experience that they can use immediately and that enhances their bottom line.  Competition? Bring it!

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