Competition is a GOOD thing!

The biggest reason people tell me they don’t have a blog is because they think they have nothing to say. Does your business have competition? Then you have something to say and a reason to blog. [tweetmeme source=”alisonstoodley” only_single=false]

Competition provides a fabulous opportunity to show your clients and potential clients why your product or service is worth their time and attention.  For instance, there are a number of  Social Media seminars popping up all over town recently and I want my audience to know that the reason to check mine out is that I offer a hands-on approach. I guarantee that by the time they leave my workshop they will have a Facebook Fan Page for your business, a Twitter account, and either a Linkedin profile or a blog, or both if they prefer. Unlike the competition, which is no doubt capable and informative, my participants will leave my workshop already in the social media game, not wondering where to start.

See how it’s done?  Competition is a good thing, it will keep you on your toes, it will enable you to shine a critical light on your business and work hard to constantly improve your products and services. In my case competition is an excellent form of accountability because the truth is if I didn’t have the added bonus of competition, I wouldn’t work as hard as I do to ensure my clients have a beneficial experience that they can use immediately and that enhances their bottom line.  Competition? Bring it!


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