5 Point Plan to Get You Up and Running with Social Media

Your social media strategy needn’t take a month to define.  Follow these simple steps and you can be producing relevant, engaging content in just days.  [tweetmeme source=”alisonstoodley” only_single=false]Your strategy should reflect your company’s needs and it doesn’t have to be like anyone else’s. Testing and tweaking are big parts of the process so don’t expect to accomplish your goals without them.  Finally, if you don’t have time to do social media effectively, hire someone to train you, or to manage it for you or don’t do it at all because what you don’t say with your social media says just as much about your company as what you do.

  1. Decide what you want to accomplish with social media
  2. Research to determine which social media tools will do the job – Google is your friend
  3. Implement one at a time, becoming used to each one before adding another
  4. Determine the best way to measure your results depending on the tools you are using – see #2
  5. Tweak and test until the results you achieve are in line with your goals.

Time Management?

The most frequent complaint I hear from people when I ask them why they haven’t kept up on their social media is that they ‘don’t have time.’

[tweetmeme source=”alisonstoodley” only_single=false]

Now, as a business person and a single mom I get that – time is a very valuable commodity.  But then again, so is your business and if your business depends on word of mouth, then so is your social media presence.

If you are one of the time challenged many try looking at it from a different perspective.  Time, as it turns out, cannot be managed  it’s coming and going whether you get your stuff together or not, but commitments can be managed and looking at yours with a critical eye for results might shine a light on pockets of available time you may have overlooked.

When it comes to your social media commitments make sure that where you are spending your time is where it will pay off and whittle back your commitment until it is manageable. Posting regularly to one medium is much better than not posting at all to five.

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