Tweet Much?

No, seriously, tweet much?
Most of the clients or friends I ask answer that they don’t. They don’t because they think the mundane details of their lives are ridiculous and if they haven’t got something relevant to their business to say, they say nothing… (insert crickets here).

The problem with that is they think all the people on twitter are doing the same, waiting until the perfect inspirational, call-to-action tweet pops into their head and only then sharing it with the twitterverse – So. Not. True.

The reason Twitter works for business, and for pleasure, is because tweeters are people – and people want to connect with people.

If you only communicate on Twitter in business form, using business speak to discuss business issues, you’re missing the point and more likely, you’re boring your audience to tears.

The reason Twitter works is precisely because of the mundane details that connect us all – cheering on your sports team, watching your favorite TV show, hating on ridiculous drivers, talking about the weather and yes, sharing what you had for lunch, even immortalizing that salad in a picture.
Yes, we do business, but we also do life in general, and it’s that general part where most of us find some commonality.

If you’re resolving to get your tweet on in 2012, or you want to increase your impact on Twitter give this a try: take off your business suit, move away from your desk and tweet instead from the couch, in jeans – sweats even – and see if you don’t make a connection that just might someday lead to a little business.

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2 Responses

  1. Great blog, Alison, and, as usual, you hit the nail on the head! Personalizing your business only leads to more business. It is all about the connections we make and Twitter is certainly a useful tool for that.

    If you travel for business and you have a bit of a following….try a few tweet-ups and connect face to face with some of your followers. They love that, too!

    • So right Brenda! Funny isn’t it that the point of all this computerized social interaction is to eventually end up face to face! 🙂

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