5 Ways for Business People to Keep Twitter Followers Happy

new-twitter-logoTwitter is the bomb. Millions of people check in every day for relevant, funny, engaging and informative updates from the accounts they follow. If you are using Twitter for business and you haven’t been around very long, you may have mistaken it for a sales pitch platform, or you may just chime in when someone insults your hockey team, or worse, your political party. If that sounds like you, read this post before you find yourself unfollowed by prospects and customers alike.

  1. Know your audience – truthfully, this is my mantra regardless of the medium but here’s why it’s a must on Twitter. Most consultants will tell you not to sell on Twitter but what if you own a restaurant and it’s lunch time and people gotta eat right? Give the people what they want – knowing your audience ensures you some insight into what they want.
  2. Do not repeat tweets. Some people will argue this point but I am sticking to it. I have unfollowed dozens of accounts, even great big, famous Social Media ‘experts’ because of this. At the very least, if you must duplicate tweets separate them by a couple of days. Ask yourself what’s worse, having some of your audience miss one of the 100 tweets you sent that day or having some of your audience stop following you altogether?
  3. Answer people. When someone takes the time to retweet your content, ask a question or comment on your tweets, give them a shout out. This is the reason you are here – to garner engagement – and interaction with your content can often be considered a qualified lead.
  4. Follow your customers. You are using Twitter for business to actually get business so make sure you target potential customers and stop worrying about increasing numbers. Growth will happen organically if you’re consistently active and that’s the best kind of audience out there – people who are actually interested in what you are saying.
  5. Reach out. Let your audience know you’re paying attention. Mention them in tweets and retweet their content. They love that, it makes them feel special and listened to, and people do business with people who make them feel all warm and fuzzy.

I’m sure I’ve left some out so feel free to share your tips on keeping your audience happy in the comments.

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