Why You Need Twitter in Your Business Social Mix

Image I always say, you don’t need to have a presence on every social network, just the ones that your customers are on. These days more and more of them are flocking to Twitter. Maybe because it’s the perfect place to let your personality shine.

When I first joined Twitter about 5 years ago, I had no idea what the attraction was so instead of diving right in I sat back and watched for a few months and when I saw an opportunity to add to a conversation I took it. I recommend if you’re new to Twitter, you start the same way, except, if you want to dive right in, go for it. With a caveat.

Be careful when you engage in the same controversial topics that might get you negative attention offline, religion and politics. NL has a hugely popular local political scene that hang out on Twitter. They spend a lot of time cutting each other down and arguing incessantly. If that’s your thing then go for it but you may want to consider your reputation as a business person and how it would be affected if it appears that you are putting on your short pants and playing in the mud puddles with some of the most vocal political characters. 

If your customers are local, do searches for them and follow as many as you can. Let them know you’re there and take part in their conversations, but don’t sell to them. Of course there are times when you will want to promote your wares but use the 80/20 rule and you should be OK. Better yet, find creative ways to mention products and services without outright selling and you will have found a way to get your company’s story out there which, on Twitter, will be much more appreciated than a direct selling effort.

 I’ll admit I am not the most prolific tweeter on the block but I do enjoy the time I spend there and I am realising more and more the benefits of my Twitter presence when it comes to my business.  I take part in many local conversations (because most of my clients are local), tweet about events I attend and answer questions about my industry whenever possible, I also tweet relevant articles about social media that others post to their blogs as a way of helping my followers stay current.  

Large brands and even some small ones have adopted Twitter as their preferred mode of delivering customer service, and it’s working. Customers get heard with minimum wait times and no annoying phone line ups and they often tweet about how wonderful their experience was when dealing with companies on Twtter. Be warned however that excellent customer service on Twitter means 24/7 monitoring of your account(s) and knowing how to respond to sometimes irate customers with tact. If that’s not your level of commitment it might be something to work up to, especially if your customers start reaching out to you.

Lastly, once you’ve signed up, promote your Twitter account everywhere – on other social networks, on your email signature, on your business card and through word of mouth when networking. Once you are up and running, there are many ways to build your following, watch my Twitter account (@alisonstoodley) for some great articles on that and many more ideas for your social media marketing.
Happy Tweeting!

 

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: