5 Ways to Avoid Being a #LinkedIn Fail

I use LinkedIn. I didn’t just fill out my profile and let it sit there like a stone. I reach out strategically and post strategically and have a plan to create qualified leads from my activity there. Doesn’t everyone?

Linkedin_wall_logo_200_133LinkedIn, when used correctly can be a business persons best friend. It can get you an audience with the people you most want to work with, but perhaps even more valuable, it can expose what you do to your ideal customer.

When you attract that ideal customer you’ll want to make sure they don’t find any of these on your profile:

1. A less than fabulous profile pic. Make sure you have a picture that is as close to a professional headshot as you can find. It helps if you are smiling. I say ‘as close to’ because it truly doesn’t have to be professional, I used a well executed ‘selfie’ for years, until I had a professional shot taken.

2. A summary that only contains a line or two. Use this area to explain in detail and in your own voice, exactly what you do. Do this in first person, third person can sound lofty and overly formal and gives no opportunity to highlight your communication style.

3. No recommendations. You may have a ton of one-click-endorsements (which equate to a little less than a Facebook like) but they are widely considered much less credible than a written testimonial of your work in a specific position. Reaching out for recommendations can be tricky and requires more work than just clicking but it’s well worth it as they will enhance your credibility incredibly when peppered throughout the experience portion of your LinkedIn profile.

4. The same update they found on your Twitter profile and your Facebook page. Don’t be lazy about updating your LinkedIn profile. It is a completely different platform than other social networks and requires its own strategic application of content, especially when you intend to get business from your connections there.

5. A lack of contact information. Some people are still not comfortable reaching out online so make sure you include a telephone number along with your various social media accounts and emails. If you have a complete profile this will likely be already taken care of but if not start there and get that profile complete.

What about you? Ever visited a LinkedIn profile and decided, based on what you did or didn’t find there, not to pursue the contact any further?  Please let me know in the comments what I might have left out.

Here’s to your business!

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