Is Social Media Marketing Intimidating?

It may seem at first glance that the entire world of online marketing is a private club that only the very tech savvy can[tweetmeme source= “alisonstoodley” only_single=false] join.  If you have dipped your toe into the often murky waters of blogging, Twitter, Linked In and the like you may come away from the experience feeling that you are unqualified, or that you just don’t have the time to learn the way things work.  Both ideas are simply not true.  Blogging and social media marketing can be incredible simply.  Once these tools are explained to you it becomes easy to see how the entire social media platform works together.  Now you can understand that with a strategic plan you can manage your social media presence in less than an hour a day.  You may even want to come back to the lake and wade in up to your hips, or, dare I say, dive in?

Of course there are companies out there like mine who will manage your social media marketing for you if you can’t liberate the hour a day but regardless of who does it, make sure you are well informed because your goal should be to eventually take it over .  Not only because it will save you money but because nurturing a social media presence can put you head and shoulders above the competition by ensuring you are up to date regarding innovations in your industry.  It is an excellent networking tool that will provide qualified, interested leads,  it is a bargain compared to traditional advertising and perhaps best of all, its fun!


Why, if my company is doing fine, should we jump on the social media bandwagon?

Social media (SM) is an innovative way of marketing that has  proven to be an invaluable relationship building tool for companies and their customers/clients.  A 6% increase in blogging by Fortune 500 companies in the last year means the big guys are taking notice, social media works. More on that study.

People often think that blogging is a waste of time but look at it like this, if all the people who had questions about your product or service could have them answered, wouldn’t that translate into real income for your company? Everyone can benefit from positive conversation about their business and that is what nurturing your social media presence will create.

Even if your company is well established, and in some cases, especially if it is, a well constructed SM presence will tell your customers that you are innovative and up to date. SM will keep your company top-of-mind and nurture the relationships you already have with your customers, resulting in more referrals.

SM may seem intimidating and overwhelming if you have never blogged or been on Facebook but all it will take is a little training and you can be up and running like a pro. These sites are free and there are tons of online resources, also free, to get you started.  If you would like a further explanation and some guidance email me and I will help you get on the bandwagon.

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