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5 things You Need to Know About Your Social Media Presence:

  1. Patience is key.  When you are first setting out on your social media(SM) journey it will take time to garner [tweetmeme source=”alisonstoodley” only_single=false] an interested audience. Don’t give up if you don’t get comments or feedback in the first few months, just have some patience and your efforts will be rewarded.
  2. It is better to be consistent than not. If you are not willing to schedule your SM into your calendar then it is probably best you don’t bother. An inconsistent effort says something about you in SM land – and whether it is true or not will not matter. Be consistent or go home.
  3. Offer value. If you are consistently trying to sell your audience they will switch you off. And don’t tease them with “call me to get the info” posts, give them the info in the post, if they deem it of value they will call you.
  4. Let your voice come through.  If you are naturally funny let that come out, your audience will appreciate the authenticity.
  5. Negativity is an opportunity. If someone posts a negative comment take the opportunity to show your audience how you tackle complicated situations. Rise to the occasion and show your audience the excellent problem solver you are. Don’t shy away or become defensive, you will appear childish and evasive and no one wants to do business with those qualities.

Why, if my company is doing fine, should we jump on the social media bandwagon?

Social media (SM) is an innovative way of marketing that has  proven to be an invaluable relationship building tool for companies and their customers/clients.  A 6% increase in blogging by Fortune 500 companies in the last year means the big guys are taking notice, social media works. More on that study.

People often think that blogging is a waste of time but look at it like this, if all the people who had questions about your product or service could have them answered, wouldn’t that translate into real income for your company? Everyone can benefit from positive conversation about their business and that is what nurturing your social media presence will create.

Even if your company is well established, and in some cases, especially if it is, a well constructed SM presence will tell your customers that you are innovative and up to date. SM will keep your company top-of-mind and nurture the relationships you already have with your customers, resulting in more referrals.

SM may seem intimidating and overwhelming if you have never blogged or been on Facebook but all it will take is a little training and you can be up and running like a pro. These sites are free and there are tons of online resources, also free, to get you started.  If you would like a further explanation and some guidance email me and I will help you get on the bandwagon.

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