5 Point Plan to Get You Up and Running with Social Media

Your social media strategy needn’t take a month to define.  Follow these simple steps and you can be producing relevant, engaging content in just days.  [tweetmeme source=”alisonstoodley” only_single=false]Your strategy should reflect your company’s needs and it doesn’t have to be like anyone else’s. Testing and tweaking are big parts of the process so don’t expect to accomplish your goals without them.  Finally, if you don’t have time to do social media effectively, hire someone to train you, or to manage it for you or don’t do it at all because what you don’t say with your social media says just as much about your company as what you do.

  1. Decide what you want to accomplish with social media
  2. Research to determine which social media tools will do the job – Google is your friend
  3. Implement one at a time, becoming used to each one before adding another
  4. Determine the best way to measure your results depending on the tools you are using – see #2
  5. Tweak and test until the results you achieve are in line with your goals.
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Can social media transform business?

Recently I have noticed a number of social media seminars popping up (my own included coming in May) from private and small to large and grand, it seems social media is on everyone’s mind. [tweetmeme source=”alisonstoodley” only_single=false] This is great to see,  not only because it validates what I do but because it means that businesses both large and small are seeing the benefits (translation: bottom line $$) of maintaining open lines of communication with their customers.  Because of this, social media has the power to transform business as we know it.  I know some of you will roll your eyes at that statement but think about it, how long would it take to get a major corporations attention in the past?  How many hoops would you have to jump through to get a message on the CEO’s desk?  Today, you can comment on a Facebook fan page and the CEO might be the one reading it.  Customer feedback is gold to any company and never before have they been able to garner it quite so easily.  Have something to say?  See if the company you want to communicate with has a Facebook fan page, chances are they do.  Write on their wall, comment on their posts and have your say.  Be a part of a revolution or start your own – your social media soapbox awaits!

results?

How do you  measure the results of your social media campaigns?  Sure, if your sales are increasing that’s ‘[tweetmeme source=”alisonstoodley”only_single=false ]’one way, but it wont give you much information to help you direct your efforts.  Google Analytics is a fabulous and free tool that will give you a ton of information about who is visiting your site, where they came from, what words they searched to find you, etc.  Setting it up is easy and with the benefits it provides  can improve your time management by  showing which efforts to duplicate  and which to let go.

That being said, a social media campaign takes a little time and nurturing to produce results of any kind.  Give your efforts 3-6 months for an initial picture to emerge but of course  a year will provide a much better idea of how well your efforts have paid off.  Considering that most social media sites are free and that having someone besides yourself manage them will  only cost a fraction of traditional advertising, a year of  investing in these innovative marketing sources is a small price to pay for what may prove to provide incredible results.

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