Have you heard about the changes to Facebook’s Promotional Guidelines?

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Now all of those Like and Share contests are actually OK. I think it’s a good idea to scrap unenforceable rules don’t you? You no longer need to use a 3rd party application to run contests – that makes things a lot easier for businesses wanting to promote their wares with a give away or contest.

The official announcement is here: https://www.facebook.com/facebookforbusiness/news/page-promotions-terms

Make sure you take creative advantage of this feature to increase fan engagement in a huge way. Your fans will love winning more often and with these rules relaxed you can offer smaller, more frequent contests. For instance – 50th fan to LIKE this post gets a free lunch, etc.
Will these new guidelines encourage you to use contests on Facebook more often?

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5 Reasons to Stop Putting ‘Like & Share’ Contests on Your Facebook Page

 

To all you “LIKE and SHARE my Picture Contest” Facebook page owners;

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Please stop. Here is why:

  1. You are in violation of Facebook’s Promotional Guidelines – all those ‘likes’ you get from people who only want to win your prize can disappear in the blink of an eye when Facebook catches up to you.
  2. Speaking of all those LIKES, please explain to me how having thousands of LIKES from people who only want to win something free is a good Facebook marketing strategy?  An effective business presence on Facebook means
    you actually get business from your efforts. Contest entrants are not interested in what you are selling, they are only interested in what you are giving away for free.
  3. The myth of SHARING as contest entrant criteria. The only way to see who shares your content on Facebook is to be personal friends with that person, AND for them to have their privacy settings set for their friends to see their shares. When you tell your entrants that their shares make them eligible this can only be accurate if you are friends with all of your page’s fans. You cannot see who shares your content even if they like your page, so there’s a very good chance you’re not including people in your contest who have actually shared your content.
  4. It fills the newsfeed with clutter. Real fans – you know, the ones who actually want to purchase your product or service – get sick of all these contests plugging up their newsfeed so they hide your posts – most don’t bother unliking your page, so you won’t even know they’re gone.
  5. It’s a waste of your precious time. If you really want to gain qualified leads, consider a targeted Facebook ad campaign. That way you can sit back and let your ads garner interested customers, instead of spending your valuable time adding up mythical shares and unqualified likes.
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